Escape from Berkeley

Escape from Berkeley (by any non-petroleum means necessary) was a road rally of alternatively powered vehicles. For the race promotion the client wanted a renegade, “Escape From New York” meets DIY culture feel. We conceived overall branding for both print and web, and created an accompanying PR campaign, which included two New York Times articles and inclusion on The Colbert Report. Responsible for print, social and online media creation and build out. WordPress based website.