Genentech is incredibly supportive of employee health and well-being. To support this ideal they partnered with B-cycle, a nation-wide bikeshare program, to provide free campus bikes. To highlight this new program we developed local trail maps which were installed on all local campus trails. We also developed key strategies on how to effectively co-brand the gRide and B-cycle programs and implemented these in the maps and other collateral created for the program.
