Connect by Hertz

To support their goal of having over 50% of employees using alternative forms of commuting Genentech’s gRide program is always looking for partnership organizations to work with, one such program is Connect by Hertz. In development of the creative for this program we utilized the familiar gRide color palate in conjunction with Connect by Hertz’ messaging and design. To introduce the program a series of co-branded posters were developed for a print and web campaign.