Photography

A Walk Elsewhere

August 4, 2014 0 comments

“The disembodiment of everyday life I have been tracing is a majority experience, part of automobilzation and sububanization. But walking has sometimes been, at least since the late eighteenth century, an act of resistance to the mainstream” – Rebecca Solnit, Wonderlust In our everyday as we move we are usually disconnected from our physical actions and their effects on the immediate environment, because velocity and space conspire to erase any sense of specific encounter. In a very real […]

Coconut Power Poster

July 25, 2014 0 comments

How do you communicate with an international audience about biomass power? To create an easily understood message these coconut power posters were the solution. A series of these posters were developed for a print and web campaign.

Connect by Hertz

July 24, 2014 0 comments

To support their goal of having over 50% of employees using alternative forms of commuting Genentech’s gRide program is always looking for partnership organizations to work with, one such program is Connect by Hertz. In development of the creative for this program we utilized the familiar gRide color palate in conjunction with Connect by Hertz’ messaging and design. To introduce the program a series of co-branded posters were developed for a print and web campaign.

B-cycle Bay Trail Maps

July 24, 2014 0 comments

Genentech is incredibly supportive of employee health and well-being. To support this ideal they partnered with B-cycle, a nation-wide bikeshare program, to provide free campus bikes. To highlight this new program we developed local trail maps which were installed on all local campus trails. We also developed key strategies on how to effectively co-brand the gRide and B-cycle programs and implemented these in the maps and other collateral created for the program.

Wedding Portraits Project

January 4, 2014 2 comments

“The more we see each other, the more we love what we see.” – Edie Windsor As artists, Felecia Carlise and I used the Wedding Portrait as a frame to contextualize the political, social and emotional issues surrounding marriage. We asked Over 200 couples to participate in our project, Wedding Portraits. These were couples married in 2004 during the first few days same-sex marriages were made legal in San Francisco. We invited them to have formal […]