How do you communicate with an international audience about biomass power? To create an easily understood message these coconut power posters were the solution. A series of these posters were developed for a print and web campaign.
Read More
gRide DNA Shuttle maps
Working in collaboration with Genentech’s gRide program coordinators I developed several forms of their DNA Shuttle map. The DNA shuttle is the on campus employee transportation system. The employees needed a quick-and-easy to understand system. I developed shuttle stop maps, pocket maps, system brochures and other collateral.
Read More
Connect by Hertz
To support their goal of having over 50% of employees using alternative forms of commuting Genentech’s gRide program is always looking for partnership organizations to work with, one such program is Connect by Hertz. In development of the creative for this program we utilized the familiar gRide color palate in conjunction with Connect by Hertz’ messaging and design. To introduce the program a series of co-branded posters were developed for a print and web campaign.
Read More
Genentech Campus Shuttle and Bus Signs
Genentech’s South San Francisco campus is a grand and beautiful location. Easy to understand signage becomes invaluable in the daily navigation of the large campus. Working with Genentech’s gRide staff we have developed signage distributed throughout the campus to help locate GenenBus stops, Shuttle Stops, Preferred parking locations, etc.
Read More
B-cycle Bay Trail Maps
Genentech is incredibly supportive of employee health and well-being. To support this ideal they partnered with B-cycle, a nation-wide bikeshare program, to provide free campus bikes. To highlight this new program we developed local trail maps which were installed on all local campus trails. We also developed key strategies on how to effectively co-brand the gRide and B-cycle programs and implemented these in the maps and other collateral created for the program.
Read More
The Shipyard
The Shipyard was a collaborative build space in Berkeley, California. Working with the director we created an overall print and online brand identity that reflected the industrial nature of the space. Responsible for print, social and online media creation and build out. WordPress based website.
Read More
Escape from Berkeley
Escape from Berkeley (by any non-petroleum means necessary) was a road rally of alternatively powered vehicles. For the race promotion the client wanted a renegade, “Escape From New York” meets DIY culture feel. We conceived overall branding for both print and web, and created an accompanying PR campaign, which included two New York Times articles and inclusion on The Colbert Report. Responsible for print, social and online media creation and build out. WordPress based website.
Read More