Connect by Hertz and gRide

To support their goal of having over 50% of employees using alternative forms of commute Genentech’s gRide program is always looking for partnership organizations to work with, one such program is Connect by Hertz.  In developing the creative for this we had to utilize the familiar gRide color palate in conjunction with Connect by Hertz’ messaging.  To introduce the program a series of posters were developed to announce to program.