gRide and B-cycle Bay Trail Maps

Genentech is incredibly supportive of employee health and well-being.  To support this ideally they partnered with B-cycle a nation wide bike share program.  To highlight this new program we developed local maps with Genentech Campus and San Francisco Bay Trail systems.  The maps had to be both interesting to connect employees to the benefits of biking and be easily understood.  We also had to developed key strategies on how to effectively co-brand the gRide and B-cycle programs.